Stigma

Goffman, 1963
While a stranger is present before us, evidence can arise of his possessing an attribute that makes him different from others in the category of persons available for him to be, and of a less desirable kind--in the extreme, a person who is quite thoroughly bad, or dangerous, or weak. He is thus reduced in our minds from a whole and usual person to a tainted, discounted one. Such an attribute is a stigma

Goffman, Erving. Stigma: Notes on the Management of Spoiled Identity. Prentice-Hall. 1963:2-3


 * See Discrimination
 * See Prejudice