Glocalization

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Friedman, 1999[edit]

The ability of a culture, when it encounters other strong cultures, to absorb influences that naturally fit into and can enrich the culture, to resist those things that are truly alien, and to compartmentalize those things that, while different, can nevertheless be enjoyed and celebrated as different.

Friedman, T.L. The Lexus and the Olive Tree, NY: Farraar, Straus and Giroux. 1999:236.

Ritzer, 2004[edit]

The interpenetration of the global and local resulting in unique outcomes in different geographic areas.

Ritzer, G. The Globalization of Nothing. Thousand Oaks, CA: Sage. 2004:77

Macionis & Plummer, 2008[edit]

The ways in which global phenomena are responded to differently in local cultures.

Macionis, John, and Ken Plummer. Sociology. Harlow: Pearson Education. 2008:148